Designing a Clean, Conversion-Ready Website for a Coaching Brand
Brand Discovery
UI/UX Design
Front-end & CMS Development
SEO Optimization
Coaching & Professional Services
Marketing Website (CMS)
Younique Coaching wanted to elevate its digital presence, but the earlier website lacked both structure and storytelling. There was no cohesive brand identity, the visuals didn’t reflect the founder’s personality, and the service pages didn’t clearly communicate the value clients receive.
As a result, visitors struggled to understand what made the coaching approach unique or how to engage with the brand.
The business needed a website that balanced professionalism with personality – something that felt polished yet approachable, and capable of building trust within seconds.
A recruitment-focused coaching brand in Australia needed a website that truly represented its voice – professional, warm, and deeply personal.
The previous online presence lacked clarity in messaging, visual consistency, and a structure that guided visitors toward understanding the services or getting in touch
The goal was to build a marketing website that reflected the founder’s personality, showcased her expertise, and helped potential clients feel confident about seeking guidance.
Key objectives included:
We designed and built a marketing website that communicates confidence, clarity, and authenticity from the very first scroll.
Fewer calls reaching human agents
Routine queries resolutions by bots
Improved response time
Savings in staffing load
We began with a collaborative workshop to understand the founder’s mission, tone, and audience. We also analyzed competitor websites across coaching and HR consulting to shape a stronger content hierarchy and modern structure.
The website design was guided by minimalism and warmth – clean layouts, soft color tones, and carefully chosen typography that reflected the brand’s personality
Whitespace, high readability, and intuitive CTAs ensured smooth navigation and stronger engagement.
All designs were crafted mobile-first to support accessibility and on-the-go users.
We built a lightweight, SEO-friendly website with a flexible CMS, allowing the client to update content easily. Lead-capture forms, service sections, testimonials, and scheduling links were integrated seamlessly.
The website was deployed with strong performance benchmarks, optimized metadata, and security best practices.
I had been considering developing an app with learning materials for years, but didn’t know where to begin — or who to trust. With no background in app development, I was worried about communicating my vision clearly and getting the right result. That changed when I was introduced to the AcmeMinds team. From the start, they made the process clear and approachable. The AcmeMinds team’s patience and ability to explain complex concepts in simple terms were invaluable. The team is highly skilled, reliable, and genuinely great to work with. AcmeMinds designed and developed both my Younique Coaching website and mobile app. Through weekly progress calls and regular updates, I always felt informed, supported, and confident in their work. Even post-launch, the team remains responsive with updates and support for the App Store and Google Play.
I would wholeheartedly recommend AcmeMinds to anyone looking for a trustworthy, professional, and thoughtful partner for web or app development.
Partner with AcmeMinds to craft digital experiences that inspire trust, communicate clearly, and drive meaningful conversions.
Designing and building web & mobile app experience
