Work / Conscious Cleanses

Rebuilding a Wellness Platform for Scalable Growth

Conscious Cleanse feature and product hero section image

Services Provided

UX Research 

UI/Visual Design

Product Engineering

Performance Optimization

CMS Website Development

Quality Assurance

Industry

Wellness & Nutrition

Solution Type

Platform Stabilization + Experience Redesign

Problem Statement

Conscious Cleanse is a wellness and nutrition platform supporting daily participation across coaching, programs, and community engagement. The existing digital experience was unstable, hindered user adoption, and did not clearly communicate program value.

We partnered with the Conscious Cleanse team to strengthen the product foundation, improve core user experiences, and redesign the public website for clarity, trust, and conversions. We needed to focus on the following success parameters.

Address System Instability

Chronic bugs and slow performance reduced user confidence and operational efficiency.


Improve Core Interactions

Participant journeys and administrative workflows lacked intuitive structure, slowing productivity.


Elevate Brand Presence Online

The marketing site did not reflect brand purpose or guide users effectively toward conversion.


Support Growth Without Disruption

All work needed to occur without interrupting active wellness programs.

Conscious cleanse resources manual card mobile UI

Our Approach

We began with comprehensive research, analyzing error data, performance patterns, and user behaviors. This informed technical remediation and experience decision-making. Work progressed iteratively with weekly releases.

 

Close collaboration with the Conscious Cleanse team maintained transparency and continuity of operations.

1

Turning Chaos Into Stability

We dissected the entire ecosystem.

 

Codebase. Infrastructure. Error patterns. Deployment flow. User behavior. The real problems were structural.

 

What we changed:

 

  1. Unstable modules rewritten
  2. Database performance optimized
  3. Deployment processes standardized
  4. CI CD pipelines introduced
  5. Recurring bugs permanently resolved
  6. Load times reduced across key flows

 

Within weeks, the platform stopped breaking under pressure.

For the first time in months, teams trusted releases again.

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2

Fixing the Experience Where It Actually Hurt

We focused on the moments that mattered most.

 

  1. Participant journeys.
  2. Coach workflows.
  3. Admin controls.

 

Every interaction was simplified. Every unnecessary step removed.

Every delay questioned.

 

The result was not flashy. It was dependable. And that was the real win.

High-fidelity designs of conscious cleanse
3

A Website That Finally Spoke Clearly

We rebuilt it around how people think when they explore wellness.

 

What we delivered:

 

  1. Clear content hierarchy
  2. Calm and confident visual language
  3. Program storytelling that made sense
  4. Fast loading pages
  5. SEO ready structure
  6. CMS control for internal teams

 

Visitors now understand the offering within seconds. And they act on it.

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One Language Across Everything

The platform and website now speak the same language.

Same visual rhythm. Same spacing. Same tone. Same clarity. Whether someone is discovering the brand or actively cleansing, the experience feels connected and intentional.

Conscious cleanse Take The Wellness Evaluation tour guide UI

The Outcome

90%

Reduction in recurring system issues

40%

Increase in user engagement

30%

Growth in subscriptions

I’ve had the absolute pleasure of working with the AcmeMinds Team, who have been the backbone of building and managing the software for the Conscious Cleanse. From the start, AcmeMinds has brought an impressive combination of creativity, attention to detail, and technical expertise to every project. What stands out most is their attentiveness and responsiveness—no matter the challenge or timeline, they listen carefully, understand the vision, and deliver thoughtful, effective solutions.

Their honesty and integrity make them a trusted partner, while their creative problem-solving skills ensure that our technology continues to grow with our business needs.

If you’re looking for someone who is not only technically skilled but also truly cares about the people and projects they support, I couldn’t recommend the AcmeMinds team more highly.

Jo Schaalman

Founder

Conscious Cleanse

Ready to elevate your digital platform and brand experience?

AcmeMinds helps you build stable systems, meaningful experiences, and a digital presence that drives real business growth.

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